Showing posts with label new product. Show all posts
Showing posts with label new product. Show all posts

Thursday, May 19, 2011

How to wear Safari without going Zookeeper

On the runways at the fashion shows in Paris, New York and Toronto, the safari trend made a strong comeback this year. Have you been scared to try this trend? Worried about looking like a zookeeper or actual safari guide? No more, because here’s Senzu’s easy how-to for this awesome trend!
Senzu’s Top 10 Tips on looking Safari Inspired:

10. Wear the trend, don’t let it wear you. As with many trends, the key to getting it right is not to overdo it. Cargo capris in safari green are fine, but then don’t add more pockets on the top too.
9. Keep the silhouette clean. Use the ever-present contrasting shapes rule: if you’re going flared or wide on your lower half (think wide pants, maxi skirt or dress), then make sure your upper half is more fitted. And vice versa. You don’t want to get lost in your outfit. 
8. Go green! This is the perfect trend to go with earth-friendly fabrics. Organic cottons, the new (soft) hemp, linens and soft eco-cotton knits usually come in great designs that work the safari look fabulously.
7. Go green, again! Really! Khaki, kiwi, moss, wheatgrass, army green, beige, brown, emerald, taupe and grays are all great color options within this trend. 
6. Monotone is exciting! The safari look is one look that works really well from head to toe in one color, or one colour range. It will pull your look together.
5. Off-set your safari. Using khaki and army green for your main item and then offsetting it with a contrasting colour such as canary yellow, bright white or black will give your safari look a modern twist. This works especially well at the office!
4. Belts to Boot! Strappy sandals and wedges work extremely well with this trend. 
3. Safari looks best during the day, as it is usually a more casual look. To bring safari out at night, keep your silhouette very clean and minimalist, and accessorize!
2. Bring out the Animal in you! Yes, you can add animal print! Your most elegant option is to use it in accessories such as shoes and purse. For the daring ladies out there, try a animal print shirt, dress or skirt. It’s best to only use animal print in your outfit once, or it will look ‘tried too hard’.  
1. Go bold on accessories! Think big leather purses; wide naturally toned belts that flatter your figure, and go for statement necklaces, hoop earrings, bracelets and African-inspired pieces. Senzu has lots of hoop earrings that were just added to their Elements Collection, and also check out the fabulous natural necklaces and woven leather bracelets in the Senzu Naturals Collection.
We’ve included a great Safari lookbook here to inspire you to try this summery trend. what do you think, are you game to try the Safari trend this year? 
Your Senzu Style Insider,
Cristel


Accessories featured in this blog: Senzu Jewelry. Fashion and cosmetics by Elie Tahari, Ralph Lauren, Erin Fetherson, Revlon, Afterglow, Tod's and more.  

Sunday, March 6, 2011

Culturally Inspired, Fashionably Colorful

Wow, here we are in March already, and Spring is only 6 more weeks away! Time to lighten up the outfits along with the weather and channel a bit of Spring in your look too.  

The 2011 Naturals Collection was launched with the addition of 3 very unique necklaces, each inspired by different places and peoples of the multi-cultural, colorful and sensual continent of Africa. 
Madagascar Midnight was inspired by the innumerable stars that sparkle bright in a dark nightsky above the warmth of a wood fire, and those are the colours that come back in the necklace. It looks great on a solid-color outfit or simple dress, adding a touch of tropical and sensual élan with the depth and sparkle of the warm tones of the necklace. A true statement piece.  






The city of Zanzibar, in all its spice trade glory (cinnamon, cloves, nutmeg, pepper), quintessential lanterns, pearlescent sandy beaches and its beautiful people was the inspiration for the Zanzibar Spice Necklace. This necklace is so versatile, it looks great on a LBD for evening events or on any daytime outfit, ranging from jeans and white t-shirt to natural tones and everything solid-colored in between.  




Finally, African Dreams was inspired by a trip Brad and I did in the beginning of 2010, when we visited Kenya, Tanzania, Rwanda and Namibia, and had the immense pleasure of meeting different tribal peoples in all these countries. Their colourful dress, jewelry, headdresses and the simplicity of the beaded jewelry is reflected in this Senzu homage to their beautiful sense of style. I personally love the fact that there are 4 different ways to wear this necklace, and they all create a different look, with just 1 necklace. The colors are bright and really pop, yet they complement one another. 


For those who’d like to see some pictures of our trip and the people we met there, please visit Brad’s photography site, www.bradmol.com. 


I find inspiration for jewelry designs all around me, in my everyday life in Asia, traveling around the region or on trips like the one to Africa last year, and from the colors, textures, shapes and the feelings those images impress upon me. Where do you get your creative inspiration?


Styling it up,


Cristel, your Senzu Style Insider. 



Wednesday, February 16, 2011

'It's Elemental, my dear Watson' -behind the scenes at Senzu's Elements Spring Collection

With Valentine’s Day come and gone, and New York Fashion Week in full swing, today’s blog post we are going to take you behind the scenes of how our 2011 Spring Elements Collection was designed. 
Overlooking Hong Kong Harbour
When we sat down to determine what the look for Spring 2011 was going to be, we knew we wanted to make sure that whatever the look, the jewelry had to be light and versatile. For our Elements line we really wanted to go back to the basics; using clean, natural lines, shapes that look great on any facial shape and body type and play with texture. 
For our Naturals Collection, 2011 would be the year of warm tones, inspired by Africa and tribal jewelry. More on this collection and the trip that inspired it in the next post!
When we went to Hong Kong in early Fall 2010, our goal was to work with out manufacturers to create these looks exclusively for Senzu, and the results are now online at Senzu.  
Rose Gold & Black Hematite
plated Senzu Jewelry. 
The 2011 Elements Collection has already become a great addition to the Senzu jewelry lines. The simplicity of the shapes, being mostly round and oval shapes, flatter all facial structures and soften those with more angular jawlines (like myself!). Hoops are the most popular type of earring for most women because it is so versatile and timeless, that we included a variety of sizes and twists on the hoop theme. 

The continuing theme throughout the Elements Collection though is the unique ‘scratched’ finish on each and every piece. This finish adds interest and depth to each jewel, and gives it almost a matte look. As always, we looked for a strong and allergy-safe base material (brass) and added luxury premium materials such as 925 sterling silver, rose gold and 18 karat gold plating, as well as rhodium and black hematite. This gives the Elements Collection a great variety of colours and looks, in necklaces, earrings, bracelets and bangles. 
I’ve been wearing the new Elements pieces a lot, and both in Canada and here in Thailand there has been a great response to the collection. Which brings me to the second bit of news: Senzu jewelry is now also available in Thailand through our sister company, Senzu (Thailand) Limited! Visit our senzustyle.com contact page for all the details. 
Tomorrow night Senzu will be participating in The Wine Ladies Dinner in Support of The Heart and Stroke Foundation. In this month of love and Valentine’s Day, it is a great opportunity to support this very important organisation. Enjoy a great wine-paired dinner at Cucci, swag bags with Senzu jewelry in it, and bid on the Inori© for Senzu Stainless Steel & Crystal jewelry set in the silent auction, all for this amazing cause. 
We hope to see you there! 
Cristel,
Your Senzu Style Insider

Monday, January 24, 2011

2011 Spring Spirit Collection launched

This blog post brings some great news: We have just launched our new line of Spring jewelry as part of our Senzu Spirit Collection!

SZFNL42:  http://bit.ly/goNvbl
When we developed this Spring range of jewelry, we put the emphasis on fun and lightness. Our aim was to create a line that is versatile yet elegant, so you can wear it with a suit or with a pair of jeans and a t-shirt.  The jewelry will work great throughout the spring and into the summer, as weather warms up and clothing layers are shed. 

There are 11 new necklaces and 4 bracelets that all follow the Senzu mandate of good quality materials and a unique design that you'd only find at Senzu. Using aluminum and other light-weight metals and materials such as cotton, brass and glass, of course all lead-free, nickel-free and cadmium-free, the line is centered around the continuing trend of metallics and plays with textures, shapes and tones within the colour ranges. 

This year's Pantone colours, Silver Cloud as well as Russet and Silver Peony, are well represented in the collection, either on its own or in combination with gold and silver tones. As the quintessential neutral that consumers can rely on to coordinate with everything in their closet, Silver Cloud it is one of the most versatile colours in this year's range. 

SZFNL37: http://bit.ly/goSZc1
Senzu features it in the form of smokey, opaque glass beads that have been worked into both necklaces and bracelets. 
As Chrissy Lorenzo mentioned in her article on this year's Pantone chosen colours and their effect on mood: "Why does silver cloud seem to go with everything? This hue is multi-faceted and has many undertones. When paired with a deep purple, for example, blue-ish undertones in this color will come out for a seamless match. When paired with white, it will have a cooler, lighter look. For this reason, it's a great color to play off what's already existing in your wardrobe! Why you should wear it: gray-blue colors have a calming effect and inspire relaxation and creativity. A perfect color for a wall in your office, or a blazer for work. It will center you and leave you focused."

SZFNL38: http://bit.ly/ecfIbk
The warm chocolatey tones of Russet come back also in one of their wood and glass beaded necklaces. 

I've given you a sneak peek at some of the pieces in this blog, now go check all of them out on www.senzustyle.com! 
It is also posted it on Senzu's Facebook Page photo album, a great opportunity to 'like' our page and stay up to date on events, promos and special offers for our Facebook fans ;-) 


For daily updates and more 'insider' info, follow us on Twitter @senzustyle and @cristelmd. 
Styling it up!

Cristel, 
Your Senzu Style Insider. 


Monday, January 17, 2011

The LBD & other styles that never fade, literally!

Good morning everyone,

Having just come back from Shanghai on a Senzu sourcing trip, I was welcomed by some good news out of England this morning. It just goes to show you that true style never goes out of fashion and never fades away. Now we can actually say this and mean it literally, thanks to the scientists at the University of Leeds, who came up with a black dye for fabrics that does not fade in the wash. It was about time, right? ;-)

As was reported on also in The Toronto Star a few days ago, Partick McGowan and colleagues at the University of Leeds are proud of the dress because “black is the hardest colour and the most sought after. More than 50 per cent of clothing is black.” Glad to hear I am not alone in favouring this colour as a basic! It is flattering on most people, makes you look a bit more lithe and goes with nearly anything. Plus, the little black dress is one item that nearly all us ladies have at least one of, in our closets. 

Though I am not big on techie-speak, I thought it was worth quoting Mr. McGowan's process to create this little miracle (Nerd alert: science paragraph coming up!).  

The eco-friendlier process behind the dress and the dyes “turns a traditional problem in polymer chemistry on its head,” said McGowan. The process uses PLA or polylactic acid, a polyester derived from renewable sources. “It biodegrades, it is carbon-neutral, and it doesn’t rely on products from the petroleum industry,” he told The Star. 

“We’ve eradicated the wet-dyeing step and achieved a homogenous colouration.” Fabric dying traditionally uses oil-based material, lots of water, high temperatures, and creates considerable waste. Each type of textile needs to be dyed differently or takes the colour differently, even in the same garment. “The dye actually stays attached to the polymer. When you wash your PLA fibres, it doesn’t come out.”. 

Separate research is developing hair dye “without some of the chemicals perceived to be nasty. Organic is one of our goals.” concludes McGowan. Now would that be nice, to be able to colour your manes without all the horrible chemicals? 

When Sumitra and I started Senzu, we also wanted to ensure the colours and materials in our jewelry were long-lasting, which is why we love our Stainless Steel line. 

It is also a recyclable, very durable, non-staining, hypo-allergenic, and long-lasting material that will keep the same beautiful sheen, look and colour for a very long time with minimal care. 

Just like the non-fading LBD! 


Styling it up with a wink and Senzu jewelry of course,

Cristel, 
Your Senzu Style Insider.
PS: Don't forget to join our FB page too, for all the latest updates, and follow us on Twitter @senzustyle

Thursday, January 6, 2011

Fashion Colour Report for Spring 2011

Good morning and I hope you've had a great start to the New Year!


This blog post is all about colours. What's hot, and what's not? We asked the experts!  This spring 2011, with the help of the colour 'authority', Pantone, the feature colour for all of 2011 has been named as Honeysuckle, however of course we are not monochromatic, monotone or one-size-fits-all people, and inspiration and colour-plays can be found everywhere around us. 

Citing exotic destinations like Africa, India, Peru and Turkey as inspiration for Spring 2011, designers worldwide continue to satisfy consumers’ need to escape everyday challenges and dreariness with intriguing color combinations that transport them to foreign lands and exotic cultures. 


“The colors that designers have chosen for the spring season present an interesting marriage of unexpected warm and cool tones,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “By cleverly combining complementary colors, those that are opposites on the color wheel, they have created a striking intensity to the palette. These unique color combinations make it possible for consumers to pair existing pieces in colors traditionally associated with fall, with new favorites to punch up springtime wardrobes.”


Senzu is also playing on the same contrasting, yet complimenting aspects of colours and textures this spring and summer. Without giving all our plans away, we will be introducing a range of 27 new earrings, necklaces and bracelet sets into our Elements Collection that will really pop. Watch our website, our @senzustyle tweets and this blog for updates when they will become available! 


Of course, our Senzu jewellery already represents a voyage around the world, with pieces this year from India, The Kingdom of Thailand, China and Malaysia. 


Silvers, yellow and pink gold tones, as well as the more muted black rhodium and charcoal grey hematite continue to be important base colours to bounce the brighter colours off. As the Pantone colour specialists put it in their 2011 Colour Report: "Another dependable background color, Silver Cloud, is the quintessential neutral that consumers can rely on to coordinate with everything in their closet." 


Which for Senzu means that we will shortly also be introducing, handmade by our jewellery artists in India, a great new line of fun jewellery for our Spirit Collection. That's all we'll say for now, you'll just have to follow us on twitter, our Facebook Page and of course the Senzu website for updates and to get it before everyone else! ;-)


Sumitra is off on a well-deserved vacation this week as she worked throughout the holidays, and I will be departing for Shanghai on a sourcing trip this Sunday, so the next blog will be from the great city of Shanghai! We've never been there before, so Brad and I are really looking forward to sharing our new experiences with you. 


2011 will truly be a year of hot Senzu jewellery, travel, global influences and intra-cultural experiences! Style it up with me! 


Cristel

Sunday, December 19, 2010

Senzu Interview for Biz Opportunities - Part 2

Good morning everyone,

A few weeks ago we at Senzu had the honor to be asked for an e-Interview with Biz-Opportunities.biz, and were contacted by Ms. Angela Shupe with 11 questions. The Business Opportunities Weblog is a moderated list of legitimate business opportunities for entrepreneurs. It will be posted on their website on the 21st of December 2010, but you get to see the questions and my answers here first, in this 2-part blog post. Part 1 was published on this blog last week, here's the conclusion!  It was my pleasure to do the interview and I hope you enjoy reading it here and on biz-opportunities.biz from 21 December onwards!


6. What separates your business and opportunity from the competition?
- Senzu is very young, and therefore the market for Senzu Stylists is still wide open. Other companies may have been around longer, but people are ready for something new and fresh, which is reflected in our designs as well as our business model. 
- Senzu Stylists are not bound by any territories; all of Canada is wide open, so lots of room to expand their sales!
New Bracelet in Senzu's
Stainless Steel Collection
- Senzu Stylists can track their commissions and orders online.
- The Senzu website sets us apart from much of our competition. It allows our Stylists to sell direct from the website and also track their sales and commissions right there. It is very mobile-device friendly, so Stylists can have the Senzu e-Boutique at their fingertips wherever they are. In today’s world of smartphones and iPad-type mobile devices, we believe that it is important to offer our Stylists the best advantage in direct market sales.  The website supports our Stylists and our Stylists support the web site, it is a symbiotic relationship. 
- Our jewellery ranges in price from $8 to $154, with the average piece being about $40, so it is very affordable for every budget.
- Senzu carries a Stainless Steel Collection, all made from 316L stainless steel, which is 100% hypoallergenic. A great advantage, as some people have allergies to silver, gold or other metals. 
- Senzu also has a Naturals Collection, made from all natural products such as silk, cotton, semi-precious stones and wood.


7. When was it launched, and how has it grown since then?
We first formed Senzu in early 2010 and we had our Soft Launch Party on the 29th of September. About three weeks later, in late October 2010, the e-Boutique went ‘live’ and online ordering has begun. We’ve had quite a few Soirées since then, both hosted by us as well as by hostesses for our Stylists. We’ve been using this first Christmas season mainly as a vehicle to get the word out in Oakville about the Senzu company, the Senzu jewellery and we are already registering new Stylists in and around the Greater Toronto Area.  

8. Do you have any goals you'd like to accomplish in the next year or so?
Our main goal is to grow our network of Stylists and our sales of course, throughout Ontario and Canada. We will continue to create beautiful, affordable jewellery and by doing so, our Stylists will find that it sells itself. Our focus is on supporting our Stylists in their Senzu business and encourage their sales by continuing to enhance the website, the Stylist webportal, an easy to understand commission and downline structure and great customer service and Stylist support. 

9. What are some lessons your business has taught you?
New Earrings in Senzu's
Stainless Steel Collection
Together with my husband Brad, both Sumitra and I have run (and still run) many businesses, but this is our first business supported by an online store. I love browsing through our own e-Boutique! I have learned that for as many people there are in the world, that’s how many tastes and styles there are. I am inspired by working with the designers and manufacturers to develop great looking, high quality jewellery for Senzu. For Sumitra, this is the first time running a business in Canada. I think for her it is a breeze, compared to the challenges of doing business in other countries. Of course we all love being active in an industry that deals with such an exciting product as well as giving people the opportunity to change their lives and offer them a chance at financial freedom. 

10. Is there anything else you'd like to add?
A Senzu Stylist’s earnings are only limited by their imagination and efforts. Based on our records, our Stylists typically do around $1200 in sales per Soirée (our home party), which means about $300 in commissions for them, for just about 3-4 hours work. In addition, anyone can be a hostess (those who host a Soireé) and potentially receive hundreds of dollars in free jewellery, compliments of Senzu.  Our Stylists have no minimum sales requirements, but no maximums either! Anyone can become a Senzu customer, hostess or a Senzu Stylist. Our Senzu jewellery is high quality and attractively designed and priced, so it practically sells itself.  

11. Any advice you'd like to offer fellow entrepreneurs that are just getting started?
Immerse yourself in the industry, read up on your peers, their experiences and be open to advice from people who’ve been there. Don’t give up on your own concept but be prepared to adapt it to what the market will support.

Read the complete interview at www.biz-opportunities.biz from 21 December 2010 onwards.
In the meanwhile, a quick reminder to all our readers that Senzu has express shipping and can still deliver your shipments (within Canada) to arrive in time for Christmas, which is only 5 more days away!

Styling it up!

Cristel




Saturday, December 11, 2010

Senzu Interview for Biz-Opportunities: Part 1

Good morning everyone,

This past week we at Senzu had the honor to be asked for an e-Interview with Biz-Opportunities.biz, and were contacted by Ms. Angela Shupe with 11 questions. The Business Opportunities Weblog is a moderated list of legitimate business opportunities for entrepreneurs. It will be posted on their website on the 21st of December 2010, but you get to see the questions and my answers here first, in this 2-part blog post. It was my pleasure to do the interview and I hope you enjoy reading it here and on biz-opportunities.biz! 

1. Tell us a little about Senzu Style.
Senzu is Canada’s newest direct sales company that focuses on fashionable jewellery and emphasises stainless steel, sterling silver and other high quality materials that are accented with freshwater pearls, Swarovski© crystals, cubic zirconias and other top quality features. It is based right here in Oakville, Ontario. 

SZSN5, Stainless Steel, Pearl & Onyx
2. What inspired it?
The name Senzu was inspired by the Japanese word for Style. I have lived in many countries in Asia for many years and still spend a lot of time there now.  Sumitra, my business partner, moved from Thailand to Canada just about 18 months ago, so our inspiration is found in the East. We have tried to translate the elegance, grace, beauty and modern advances we encounter there into beautiful, very wearable jewellery here in Canada.  


3. What are some of the more popular products that you offer?
Our most popular line is the Stainless Steel Collection. One of the first jewellery we started with are our stainless steel and freshwater pearl necklaces and matching earrings, set in dual tone stainless steel and cubic zirconias. It is available with white, pink or black pearls and looks great on everyone. It is a contemporary, modern woman’s take on a classic look. But we have already expanded into 5 unique Collections: Stainless Steel, Prestige, Elements, Spirit and Naturals.   

4. Tell us a little about your Stylist opportunity.
Senzu’s Stylist opportunity is a chance to get into a direct sales organisation while it is still young, with an opportunity to grow your network of customers and sponsored Stylists along with the company. By joining now, you get in on the ground floor and have a chance to help shape this organisation and have a say in how it develops and expands.  

SZEA8, Stainless Steel
Freshwater Pearl & CZ
5. What is included, and how much does it cost?
Right now it only costs $75 to register as a Senzu Stylist. For that you get 50% off all of your first sample order of jewellery, then 30% off all your subsequent orders. Usually the beginning Stylist’s sample order saves them so much, it covers the cost of their registration fee. Apart from the discount, the starter kit also includes personalized Senzu business cards, promo cards, hostess invitation cards and other marketing materials that will help them get their Independent Senzu Stylist Business started successfully. Stylists make 30% profit on anything they sell from their own inventory, but there is no obligation to purchase stock. Of course wearing Senzu jewellery yourself does make selling it even easier! We encourage Stylists to refer their customers to the senzustyle.com website as well. When their customers buy online, the Stylist also makes 30% commission on any of their online sales, and Senzu handles everything from payment, gift wrapping and shipping directly to the customer.    

Next blogpost will answer her questions about what sets Senzu apart from the competition, our goals and what the business has taught me, so come back and read Part 2 in the next few days! 

Styling it up!

Cristel
PS: Don't forget to vote in our Christmas Shopping Poll on the right! ->
Read About Us here!

Wednesday, December 1, 2010

Introducing: The Senzu Prestige & Naturals Collections!

Good morning everyone,


Today it is my pleasure to introduce two new Senzu lines of fine jewellery today; the Senzu Prestige Collection and the Senzu Naturals Collection. 


Swarovski© Divine Rock Set
SZ9EA9 and SZ9PE2
The Prestige Collection focuses on genuine 92.5 sterling silver and are considered statement jewellery, and high elegance. We have included a limited number of pieces that are made with Swarovski© crystals, with my personal favorite being the Swarovski© Divine Rock Earrings and Pendant. In addition to Swarovski©, you'll also find top quality cubic zirconia statement earrings and pendants, which most of the time include elegant silver necklaces. Many of the new jewellery pieces in this collection is handmade for Senzu by Artesans in Thailand, a country known for its creativity and craftsmanship especially in silver. The gorgeous jewellery in our Prestige Collection brings your look to the next level and would be very well suited for evening wear, as well as to dress up your daytime outfit. New jewellery pieces will be added to the Prestige Collection shortly, so be sure to visit the Senzu website.


Twilight Agate Silk Choker
Necklace - SZWNL1
The Naturals Collection was created to introduce jewellery based on natural materials.  The first jewellery featured in The Senzu Naturals Collection is a handcrafted silk choker necklace with Agate stones, both beautiful gifts from Mother Nature. These necklaces are available in a trio of Agate stone colours, named Fire, Forest and Twilight. Agate is a semi-precious stone that is characterized by its fineness of grain and brightness and range of colours and because it is a made-by-nature item, each Agate necklace is unique and a little different in colouring and shape. The Naturals Collection will focus on the beauty found in natural stone such as Agate and Turquoise, as well as other natural materials. New jewellery pieces will be added all the time, so be sure to visit the Senzu website regularly. 


Today was Senzu's first annual Holiday Soirée and it had a great turnout! More about our Soirée in the next blog post, as well as an interview with Sumitra, my partner-in-Style who hosted it. 
Styling it up until then! 
Your partner-in-style,




Cristel