Tuesday, November 5, 2013

HOT OFF THE PRESS RELEASE! Senzu announces new survival bracelet benefiting SISHA.

Not my usual blog post, this post is dedicated to our brand new line of products that apart from looking great, these accessories actually make a difference in people's lives. Nearly a year in the making, these bracelets are one of my proudest moments with our company. It feels great to be able to share them with you, and hope you'll share them with your friends and family, as together we can have a real impact.  

So it is with great excitement that I am able to share this press release with you today. Just announced through PRLOG.org as well as on Senzu's Facebook and Twitter accounts, I am now also sharing it here:

Senzu Limited, together with their sister company Senzu (Thailand) Limited, have joined SISHA (South East Asia Investigations into Social and Humanitarian Activities) in the fight against human trafficking and exploitation, with four Senzu Survival Bracelets supporting SISHA, available only through the Senzu website and through its Independent Agents (Stylists). 

The idea of a cooperation was initiated by Senzu’s Chief Creative Officer, Christel Mol-Dellepoort, who felt a strong connection with SISHA’s cause and area of operations in South-East Asia. 
The SISHA Survival Bracelet is a unisex-sized bracelet, available in 4 colours, made from a 9-foot (3 meter) long paracord which when unravelled and can hold up to 250kg of weight, with a stainless steel pin shackle, commonly used in outdoor and survival gear.

“The name of the bracelet speaks for itself. Senzu donates a portion of the proceeds of the bracelet to support SISHA in helping victims of human trafficking and other types of exploitation escape and survive their ordeals. 

By purchasing a SISHA survival bracelet, our customers can show their support in the fight against exploitation of fellow human beings of all ages, sexes and circumstances and help raise awareness.” Christel Mol-Dellepoort explains. 

“I learned about SISHA’s goal of rescue, aftercare and education and wanted to help make a difference that would reach beyond what just 1 person could do.”

The bracelets are available through Senzu’s website here: 







The bracelets are part of Senzu’s growing involvement in local community charities. While Senzu already does home shows and fairs that benefit various local causes (The Red Cross, YWCA and others), this is the first time that a line of jewellery is dedicated to one specific charity. 


Online the bracelets can be found in Senzu’s Stainless Steel collection, their bracelet collection or by typing ‘SISHA’ into the search box from the Senzu home page.

SISHA (www.sisha.org) is a registered Australian not-for-profit organisation that strives to ensure justice and the protection of human rights for victims of human trafficking, bonded labour, physical and sexual assault, and other forms of exploitation. Headquartered in Phnom Penh, Cambodia, SISHA has a presence in Australia, the United States, and Thailand. An increasing number of investigations are conducted throughout Southeast Asia in countries such as Myanmar, the Philippines, and Malaysia. 

SISHA is comprised of investigations, aftercare, community outreach, and legal professionals, both local and international, who work on the ground and in the trenches. They train and work with the local police and work to build capacity in regions that effectively lack rule of law. 

Victims are often traumatized and isolated by their experiences and require refuge, counselling, and compassion; SISHA’s short-term aftercare departments provide immediate attention, while their partner NGOs ensure comprehensive long-term aftercare services. 

SISHA’s in-house legal team provides counsel and case management throughout the legal process, empowering victims to fight for justice and their rights. Outreach is a crucial component in their fight against trafficking. 

SISHA offers courses to marginalized women and youth so they may better understand their rights, existing laws, and resources available so they are able to safeguard themselves and their communities against human trafficking, sexual assault, violence, and exploitation. 

Senzu Limited is a direct sales company with over 300 different jewelry items and accessories comprising 5 different collections and registered in Oakville, Canada and Bangkok, Thailand with Independent Stylists in Canada, Thailand and the USA. Senzu ships worldwide. 

For product photographs and more information on Senzu or SISHA, please contact Cristel.
Contact: email us here. 
Cristel Mol-Dellepoort, Chief Creative Officer, in Thailand tel. +66 81 552 4084 

Sumitra Mahakanok, Founding Partner, in Canada tel. +1 905 599 6476