With Valentine’s Day come and gone, and New York Fashion Week in full swing, today’s blog post we are going to take you behind the scenes of how our 2011 Spring Elements Collection was designed.
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| Overlooking Hong Kong Harbour |
When we sat down to determine what the look for Spring 2011 was going to be, we knew we wanted to make sure that whatever the look, the jewelry had to be light and versatile. For our Elements line we really wanted to go back to the basics; using clean, natural lines, shapes that look great on any facial shape and body type and play with texture.
For our Naturals Collection, 2011 would be the year of warm tones, inspired by Africa and tribal jewelry. More on this collection and the trip that inspired it in the next post!
When we went to Hong Kong in early Fall 2010, our goal was to work with out manufacturers to create these looks exclusively for Senzu, and the results are now online at Senzu.
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| Rose Gold & Black Hematite plated Senzu Jewelry. |
The 2011 Elements Collection has already become a great addition to the Senzu jewelry lines. The simplicity of the shapes, being mostly round and oval shapes, flatter all facial structures and soften those with more angular jawlines (like myself!). Hoops are the most popular type of earring for most women because it is so versatile and timeless, that we included a variety of sizes and twists on the hoop theme.
The continuing theme throughout the Elements Collection though is the unique ‘scratched’ finish on each and every piece. This finish adds interest and depth to each jewel, and gives it almost a matte look. As always, we looked for a strong and allergy-safe base material (brass) and added luxury premium materials such as 925 sterling silver, rose gold and 18 karat gold plating, as well as rhodium and black hematite. This gives the Elements Collection a great variety of colours and looks, in necklaces, earrings, bracelets and bangles.
I’ve been wearing the new Elements pieces a lot, and both in Canada and here in Thailand there has been a great response to the collection. Which brings me to the second bit of news: Senzu jewelry is now also available in Thailand through our sister company, Senzu (Thailand) Limited! Visit our senzustyle.com contact page for all the details.
Tomorrow night Senzu will be participating in The Wine Ladies Dinner in Support of The Heart and Stroke Foundation. In this month of love and Valentine’s Day, it is a great opportunity to support this very important organisation. Enjoy a great wine-paired dinner at Cucci, swag bags with Senzu jewelry in it, and bid on the Inori© for Senzu Stainless Steel & Crystal jewelry set in the silent auction, all for this amazing cause.
We hope to see you there!
Cristel,
Your Senzu Style Insider
