'It's Elemental, my dear Watson' -behind the scenes at Senzu's Elements Spring Collection

With Valentine’s Day come and gone, and New York Fashion Week in full swing, today’s blog post we are going to take you behind the scenes of how our 2011 Spring Elements Collection was designed. 

Overlooking Hong Kong Harbour

When we sat down to determine what the look for Spring 2011 was going to be, we knew we wanted to make sure that whatever the look, the jewelry had to be light and versatile. For our Elements line we really wanted to go back to the basics; using clean, natural lines, shapes that look great on any facial shape and body type and play with texture. 

For our Naturals Collection, 2011 would be the year of warm tones, inspired by Africa and tribal jewelry. More on this collection and the trip that inspired it in the next post!

When we went to Hong Kong in early Fall 2010, our goal was to work with out manufacturers to create these looks exclusively for Senzu, and the results are now online at Senzu.  

Rose Gold & Black Hematite
plated Senzu Jewelry. 

The 2011 Elements Collection has already become a great addition to the Senzu jewelry lines. The simplicity of the shapes, being mostly round and oval shapes, flatter all facial structures and soften those with more angular jawlines (like myself!). Hoops are the most popular type of earring for most women because it is so versatile and timeless, that we included a variety of sizes and twists on the hoop theme. 

The continuing theme throughout the Elements Collection though is the unique ‘scratched’ finish on each and every piece. This finish adds interest and depth to each jewel, and gives it almost a matte look. As always, we looked for a strong and allergy-safe base material (brass) and added luxury premium materials such as 925 sterling silver, rose gold and 18 karat gold plating, as well as rhodium and black hematite. This gives the Elements Collection a great variety of colours and looks, in necklaces, earrings, bracelets and bangles. 

I’ve been wearing the new Elements pieces a lot, and both in Canada and here in Thailand there has been a great response to the collection. Which brings me to the second bit of news: Senzu jewelry is now also available in Thailand through our sister company, Senzu (Thailand) Limited! Visit our senzustyle.com contact page for all the details. 

Tomorrow night Senzu will be participating in The Wine Ladies Dinner in Support of The Heart and Stroke Foundation. In this month of love and Valentine’s Day, it is a great opportunity to support this very important organisation. Enjoy a great wine-paired dinner at Cucci, swag bags with Senzu jewelry in it, and bid on the Inori© for Senzu Stainless Steel & Crystal jewelry set in the silent auction, all for this amazing cause. 

We hope to see you there! 

Cristel,

Your Senzu Style Insider

Fashion Colour Report for Spring 2011

Good morning and I hope you've had a great start to the New Year!


This blog post is all about colours. What's hot, and what's not? We asked the experts!  This spring 2011, with the help of the colour 'authority', Pantone, the feature colour for all of 2011 has been named as Honeysuckle, however of course we are not monochromatic, monotone or one-size-fits-all people, and inspiration and colour-plays can be found everywhere around us. 

Citing exotic destinations like Africa, India, Peru and Turkey as inspiration for Spring 2011, designers worldwide continue to satisfy consumers’ need to escape everyday challenges and dreariness with intriguing color combinations that transport them to foreign lands and exotic cultures. 


“The colors that designers have chosen for the spring season present an interesting marriage of unexpected warm and cool tones,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “By cleverly combining complementary colors, those that are opposites on the color wheel, they have created a striking intensity to the palette. These unique color combinations make it possible for consumers to pair existing pieces in colors traditionally associated with fall, with new favorites to punch up springtime wardrobes.”


Senzu is also playing on the same contrasting, yet complimenting aspects of colours and textures this spring and summer. Without giving all our plans away, we will be introducing a range of 27 new earrings, necklaces and bracelet sets into our Elements Collection that will really pop. Watch our website, our @senzustyle tweets and this blog for updates when they will become available! 

Of course, our Senzu jewellery already represents a voyage around the world, with pieces this year from India, The Kingdom of Thailand, China and Malaysia. 


Silvers, yellow and pink gold tones, as well as the more muted black rhodium and charcoal grey hematite continue to be important base colours to bounce the brighter colours off. As the Pantone colour specialists put it in their 2011 Colour Report: "Another dependable background color, Silver Cloud, is the quintessential neutral that consumers can rely on to coordinate with everything in their closet." 


Which for Senzu means that we will shortly also be introducing, handmade by our jewellery artists in India, a great new line of fun jewellery for our Spirit Collection. That's all we'll say for now, you'll just have to follow us on twitter, our Facebook Page and of course the Senzu website for updates and to get it before everyone else! ;-)


Sumitra is off on a well-deserved vacation this week as she worked throughout the holidays, and I will be departing for Shanghai on a sourcing trip this Sunday, so the next blog will be from the great city of Shanghai! We've never been there before, so Brad and I are really looking forward to sharing our new experiences with you. 


2011 will truly be a year of hot Senzu jewellery, travel, global influences and intra-cultural experiences! Style it up with me! 


Cristel

Senzu Interview for Biz-Opportunities: Part 1

Good morning everyone,

This past week we at Senzu had the honor to be asked for an e-Interview with Biz-Opportunities.biz, and were contacted by Ms. Angela Shupe with 11 questions. The Business Opportunities Weblog is a moderated list of legitimate business opportunities for entrepreneurs. It will be posted on their website on the 21st of December 2010, but you get to see the questions and my answers here first, in this 2-part blog post. It was my pleasure to do the interview and I hope you enjoy reading it here and on biz-opportunities.biz! 

1. Tell us a little about Senzu Style.

Senzu is Canada’s newest direct sales company that focuses on fashionable jewellery and emphasises stainless steel, sterling silver and other high quality materials that are accented with freshwater pearls, Swarovski© crystals, cubic zirconias and other top quality features. It is based right here in Oakville, Ontario. 

SZSN5, Stainless Steel, Pearl & Onyx

2. What inspired it?

The name Senzu was inspired by the Japanese word for Style. I have lived in many countries in Asia for many years and still spend a lot of time there now.  Sumitra, my business partner, moved from Thailand to Canada just about 18 months ago, so our inspiration is found in the East. We have tried to translate the elegance, grace, beauty and modern advances we encounter there into beautiful, very wearable jewellery here in Canada.  

3. What are some of the more popular products that you offer?

Our most popular line is the Stainless Steel Collection. One of the first jewellery we started with are our stainless steel and freshwater pearl necklaces and matching earrings, set in dual tone stainless steel and cubic zirconias. It is available with white, pink or black pearls and looks great on everyone. It is a contemporary, modern woman’s take on a classic look. But we have already expanded into 5 unique Collections: Stainless Steel, Prestige, Elements, Spirit and Naturals.   

4. Tell us a little about your Stylist opportunity.

Senzu’s Stylist opportunity is a chance to get into a direct sales organisation while it is still young, with an opportunity to grow your network of customers and sponsored Stylists along with the company. By joining now, you get in on the ground floor and have a chance to help shape this organisation and have a say in how it develops and expands.  

SZEA8, Stainless Steel
Freshwater Pearl & CZ

5. What is included, and how much does it cost?

Right now it only costs $75 to register as a Senzu Stylist. For that you get 50% off all of your first sample order of jewellery, then 30% off all your subsequent orders. Usually the beginning Stylist’s sample order saves them so much, it covers the cost of their registration fee. Apart from the discount, the starter kit also includes personalized Senzu business cards, promo cards, hostess invitation cards and other marketing materials that will help them get their Independent Senzu Stylist Business started successfully. Stylists make 30% profit on anything they sell from their own inventory, but there is no obligation to purchase stock. Of course wearing Senzu jewellery yourself does make selling it even easier! We encourage Stylists to refer their customers to the senzustyle.com website as well. When their customers buy online, the Stylist also makes 30% commission on any of their online sales, and Senzu handles everything from payment, gift wrapping and shipping directly to the customer.    

Next blogpost will answer her questions about what sets Senzu apart from the competition, our goals and what the business has taught me, so come back and read Part 2 in the next few days! 

Styling it up!

Cristel

PS: Don't forget to vote in our Christmas Shopping Poll on the right! ->

Read About Us here!

Introducing: The Senzu Prestige & Naturals Collections!

Good morning everyone,


Today it is my pleasure to introduce two new Senzu lines of fine jewellery today; the Senzu Prestige Collection and the Senzu Naturals Collection. 

Swarovski© Divine Rock Set
SZ9EA9 and SZ9PE2

The Prestige Collection focuses on genuine 92.5 sterling silver and are considered statement jewellery, and high elegance. We have included a limited number of pieces that are made with Swarovski© crystals, with my personal favorite being the Swarovski© Divine Rock Earrings and Pendant. In addition to Swarovski©, you'll also find top quality cubic zirconia statement earrings and pendants, which most of the time include elegant silver necklaces. Many of the new jewellery pieces in this collection is handmade for Senzu by Artesans in Thailand, a country known for its creativity and craftsmanship especially in silver. The gorgeous jewellery in our Prestige Collection brings your look to the next level and would be very well suited for evening wear, as well as to dress up your daytime outfit. New jewellery pieces will be added to the Prestige Collection shortly, so be sure to visit the Senzu website.

Twilight Agate Silk Choker
Necklace - SZWNL1

The Naturals Collection was created to introduce jewellery based on natural materials.  The first jewellery featured in The Senzu Naturals Collection is a handcrafted silk choker necklace with Agate stones, both beautiful gifts from Mother Nature. These necklaces are available in a trio of Agate stone colours, named Fire, Forest and Twilight. Agate is a semi-precious stone that is characterized by its fineness of grain and brightness and range of colours and because it is a made-by-nature item, each Agate necklace is unique and a little different in colouring and shape. The Naturals Collection will focus on the beauty found in natural stone such as Agate and Turquoise, as well as other natural materials. New jewellery pieces will be added all the time, so be sure to visit the Senzu website regularly. 


Today was Senzu's first annual Holiday Soirée and it had a great turnout! More about our Soirée in the next blog post, as well as an interview with Sumitra, my partner-in-Style who hosted it. 
Styling it up until then! 
Your partner-in-style,




Cristel