Senzu Interview for Biz Opportunities - Part 2

Good morning everyone,

A few weeks ago we at Senzu had the honor to be asked for an e-Interview with Biz-Opportunities.biz, and were contacted by Ms. Angela Shupe with 11 questions. The Business Opportunities Weblog is a moderated list of legitimate business opportunities for entrepreneurs. It will be posted on their website on the 21st of December 2010, but you get to see the questions and my answers here first, in this 2-part blog post. Part 1 was published on this blog last week, here's the conclusion!  It was my pleasure to do the interview and I hope you enjoy reading it here and on biz-opportunities.biz from 21 December onwards!

6. What separates your business and opportunity from the competition?

- Senzu is very young, and therefore the market for Senzu Stylists is still wide open. Other companies may have been around longer, but people are ready for something new and fresh, which is reflected in our designs as well as our business model. 

- Senzu Stylists are not bound by any territories; all of Canada is wide open, so lots of room to expand their sales!

New Bracelet in Senzu's
Stainless Steel Collection

- Senzu Stylists can track their commissions and orders online.

- The Senzu website sets us apart from much of our competition. It allows our Stylists to sell direct from the website and also track their sales and commissions right there. It is very mobile-device friendly, so Stylists can have the Senzu e-Boutique at their fingertips wherever they are. In today’s world of smartphones and iPad-type mobile devices, we believe that it is important to offer our Stylists the best advantage in direct market sales.  The website supports our Stylists and our Stylists support the web site, it is a symbiotic relationship. 

- Our jewellery ranges in price from $8 to $154, with the average piece being about $40, so it is very affordable for every budget.

- Senzu carries a Stainless Steel Collection, all made from 316L stainless steel, which is 100% hypoallergenic. A great advantage, as some people have allergies to silver, gold or other metals. 

- Senzu also has a Naturals Collection, made from all natural products such as silk, cotton, semi-precious stones and wood.

7. When was it launched, and how has it grown since then?

We first formed Senzu in early 2010 and we had our Soft Launch Party on the 29th of September. About three weeks later, in late October 2010, the e-Boutique went ‘live’ and online ordering has begun. We’ve had quite a few Soirées since then, both hosted by us as well as by hostesses for our Stylists. We’ve been using this first Christmas season mainly as a vehicle to get the word out in Oakville about the Senzu company, the Senzu jewellery and we are already registering new Stylists in and around the Greater Toronto Area.  

8. Do you have any goals you'd like to accomplish in the next year or so?

Our main goal is to grow our network of Stylists and our sales of course, throughout Ontario and Canada. We will continue to create beautiful, affordable jewellery and by doing so, our Stylists will find that it sells itself. Our focus is on supporting our Stylists in their Senzu business and encourage their sales by continuing to enhance the website, the Stylist webportal, an easy to understand commission and downline structure and great customer service and Stylist support. 

9. What are some lessons your business has taught you?

New Earrings in Senzu's
Stainless Steel Collection

Together with my husband Brad, both Sumitra and I have run (and still run) many businesses, but this is our first business supported by an online store. I love browsing through our own e-Boutique! I have learned that for as many people there are in the world, that’s how many tastes and styles there are. I am inspired by working with the designers and manufacturers to develop great looking, high quality jewellery for Senzu. For Sumitra, this is the first time running a business in Canada. I think for her it is a breeze, compared to the challenges of doing business in other countries. Of course we all love being active in an industry that deals with such an exciting product as well as giving people the opportunity to change their lives and offer them a chance at financial freedom. 

10. Is there anything else you'd like to add?

A Senzu Stylist’s earnings are only limited by their imagination and efforts. Based on our records, our Stylists typically do around $1200 in sales per Soirée (our home party), which means about $300 in commissions for them, for just about 3-4 hours work. In addition, anyone can be a hostess (those who host a Soireé) and potentially receive hundreds of dollars in free jewellery, compliments of Senzu.  Our Stylists have no minimum sales requirements, but no maximums either! Anyone can become a Senzu customer, hostess or a Senzu Stylist. Our Senzu jewellery is high quality and attractively designed and priced, so it practically sells itself.  

11. Any advice you'd like to offer fellow entrepreneurs that are just getting started?

Immerse yourself in the industry, read up on your peers, their experiences and be open to advice from people who’ve been there. Don’t give up on your own concept but be prepared to adapt it to what the market will support.

Read the complete interview at www.biz-opportunities.biz from 21 December 2010 onwards.
In the meanwhile, a quick reminder to all our readers that Senzu has express shipping and can still deliver your shipments (within Canada) to arrive in time for Christmas, which is only 5 more days away!

Styling it up!

Cristel