The LBD & other styles that never fade, literally!

Good morning everyone,

Having just come back from Shanghai on a Senzu sourcing trip, I was welcomed by some good news out of England this morning. It just goes to show you that true style never goes out of fashion and never fades away. Now we can actually say this and mean it literally, thanks to the scientists at the University of Leeds, who came up with a black dye for fabrics that does not fade in the wash. It was about time, right? ;-)

As was reported on also in The Toronto Star a few days ago, Partick McGowan and colleagues at the University of Leeds are proud of the dress because “black is the hardest colour and the most sought after. More than 50 per cent of clothing is black.” Glad to hear I am not alone in favouring this colour as a basic! It is flattering on most people, makes you look a bit more lithe and goes with nearly anything. Plus, the little black dress is one item that nearly all us ladies have at least one of, in our closets. 

Though I am not big on techie-speak, I thought it was worth quoting Mr. McGowan's process to create this little miracle (Nerd alert: science paragraph coming up!).  

The eco-friendlier process behind the dress and the dyes “turns a traditional problem in polymer chemistry on its head,” said McGowan. The process uses PLA or polylactic acid, a polyester derived from renewable sources. “It biodegrades, it is carbon-neutral, and it doesn’t rely on products from the petroleum industry,” he told The Star. 

“We’ve eradicated the wet-dyeing step and achieved a homogenous colouration.” Fabric dying traditionally uses oil-based material, lots of water, high temperatures, and creates considerable waste. Each type of textile needs to be dyed differently or takes the colour differently, even in the same garment. “The dye actually stays attached to the polymer. When you wash your PLA fibres, it doesn’t come out.”. 

Separate research is developing hair dye “without some of the chemicals perceived to be nasty. Organic is one of our goals.” concludes McGowan. Now would that be nice, to be able to colour your manes without all the horrible chemicals? 

When Sumitra and I started Senzu, we also wanted to ensure the colours and materials in our jewelry were long-lasting, which is why we love our Stainless Steel line. 

It is also a recyclable, very durable, non-staining, hypo-allergenic, and long-lasting material that will keep the same beautiful sheen, look and colour for a very long time with minimal care. 

Just like the non-fading LBD! 

Styling it up with a wink and Senzu jewelry of course,

Cristel, 

Your Senzu Style Insider.

PS: Don't forget to join our FB page too, for all the latest updates, and follow us on Twitter @senzustyle

Senzu Interview for Biz Opportunities - Part 2

Good morning everyone,

A few weeks ago we at Senzu had the honor to be asked for an e-Interview with Biz-Opportunities.biz, and were contacted by Ms. Angela Shupe with 11 questions. The Business Opportunities Weblog is a moderated list of legitimate business opportunities for entrepreneurs. It will be posted on their website on the 21st of December 2010, but you get to see the questions and my answers here first, in this 2-part blog post. Part 1 was published on this blog last week, here's the conclusion!  It was my pleasure to do the interview and I hope you enjoy reading it here and on biz-opportunities.biz from 21 December onwards!

6. What separates your business and opportunity from the competition?

- Senzu is very young, and therefore the market for Senzu Stylists is still wide open. Other companies may have been around longer, but people are ready for something new and fresh, which is reflected in our designs as well as our business model. 

- Senzu Stylists are not bound by any territories; all of Canada is wide open, so lots of room to expand their sales!

New Bracelet in Senzu's
Stainless Steel Collection

- Senzu Stylists can track their commissions and orders online.

- The Senzu website sets us apart from much of our competition. It allows our Stylists to sell direct from the website and also track their sales and commissions right there. It is very mobile-device friendly, so Stylists can have the Senzu e-Boutique at their fingertips wherever they are. In today’s world of smartphones and iPad-type mobile devices, we believe that it is important to offer our Stylists the best advantage in direct market sales.  The website supports our Stylists and our Stylists support the web site, it is a symbiotic relationship. 

- Our jewellery ranges in price from $8 to $154, with the average piece being about $40, so it is very affordable for every budget.

- Senzu carries a Stainless Steel Collection, all made from 316L stainless steel, which is 100% hypoallergenic. A great advantage, as some people have allergies to silver, gold or other metals. 

- Senzu also has a Naturals Collection, made from all natural products such as silk, cotton, semi-precious stones and wood.

7. When was it launched, and how has it grown since then?

We first formed Senzu in early 2010 and we had our Soft Launch Party on the 29th of September. About three weeks later, in late October 2010, the e-Boutique went ‘live’ and online ordering has begun. We’ve had quite a few Soirées since then, both hosted by us as well as by hostesses for our Stylists. We’ve been using this first Christmas season mainly as a vehicle to get the word out in Oakville about the Senzu company, the Senzu jewellery and we are already registering new Stylists in and around the Greater Toronto Area.  

8. Do you have any goals you'd like to accomplish in the next year or so?

Our main goal is to grow our network of Stylists and our sales of course, throughout Ontario and Canada. We will continue to create beautiful, affordable jewellery and by doing so, our Stylists will find that it sells itself. Our focus is on supporting our Stylists in their Senzu business and encourage their sales by continuing to enhance the website, the Stylist webportal, an easy to understand commission and downline structure and great customer service and Stylist support. 

9. What are some lessons your business has taught you?

New Earrings in Senzu's
Stainless Steel Collection

Together with my husband Brad, both Sumitra and I have run (and still run) many businesses, but this is our first business supported by an online store. I love browsing through our own e-Boutique! I have learned that for as many people there are in the world, that’s how many tastes and styles there are. I am inspired by working with the designers and manufacturers to develop great looking, high quality jewellery for Senzu. For Sumitra, this is the first time running a business in Canada. I think for her it is a breeze, compared to the challenges of doing business in other countries. Of course we all love being active in an industry that deals with such an exciting product as well as giving people the opportunity to change their lives and offer them a chance at financial freedom. 

10. Is there anything else you'd like to add?

A Senzu Stylist’s earnings are only limited by their imagination and efforts. Based on our records, our Stylists typically do around $1200 in sales per Soirée (our home party), which means about $300 in commissions for them, for just about 3-4 hours work. In addition, anyone can be a hostess (those who host a Soireé) and potentially receive hundreds of dollars in free jewellery, compliments of Senzu.  Our Stylists have no minimum sales requirements, but no maximums either! Anyone can become a Senzu customer, hostess or a Senzu Stylist. Our Senzu jewellery is high quality and attractively designed and priced, so it practically sells itself.  

11. Any advice you'd like to offer fellow entrepreneurs that are just getting started?

Immerse yourself in the industry, read up on your peers, their experiences and be open to advice from people who’ve been there. Don’t give up on your own concept but be prepared to adapt it to what the market will support.

Read the complete interview at www.biz-opportunities.biz from 21 December 2010 onwards.
In the meanwhile, a quick reminder to all our readers that Senzu has express shipping and can still deliver your shipments (within Canada) to arrive in time for Christmas, which is only 5 more days away!

Styling it up!

Cristel

Senzu Interview for Biz-Opportunities: Part 1

Good morning everyone,

This past week we at Senzu had the honor to be asked for an e-Interview with Biz-Opportunities.biz, and were contacted by Ms. Angela Shupe with 11 questions. The Business Opportunities Weblog is a moderated list of legitimate business opportunities for entrepreneurs. It will be posted on their website on the 21st of December 2010, but you get to see the questions and my answers here first, in this 2-part blog post. It was my pleasure to do the interview and I hope you enjoy reading it here and on biz-opportunities.biz! 

1. Tell us a little about Senzu Style.

Senzu is Canada’s newest direct sales company that focuses on fashionable jewellery and emphasises stainless steel, sterling silver and other high quality materials that are accented with freshwater pearls, Swarovski© crystals, cubic zirconias and other top quality features. It is based right here in Oakville, Ontario. 

SZSN5, Stainless Steel, Pearl & Onyx

2. What inspired it?

The name Senzu was inspired by the Japanese word for Style. I have lived in many countries in Asia for many years and still spend a lot of time there now.  Sumitra, my business partner, moved from Thailand to Canada just about 18 months ago, so our inspiration is found in the East. We have tried to translate the elegance, grace, beauty and modern advances we encounter there into beautiful, very wearable jewellery here in Canada.  

3. What are some of the more popular products that you offer?

Our most popular line is the Stainless Steel Collection. One of the first jewellery we started with are our stainless steel and freshwater pearl necklaces and matching earrings, set in dual tone stainless steel and cubic zirconias. It is available with white, pink or black pearls and looks great on everyone. It is a contemporary, modern woman’s take on a classic look. But we have already expanded into 5 unique Collections: Stainless Steel, Prestige, Elements, Spirit and Naturals.   

4. Tell us a little about your Stylist opportunity.

Senzu’s Stylist opportunity is a chance to get into a direct sales organisation while it is still young, with an opportunity to grow your network of customers and sponsored Stylists along with the company. By joining now, you get in on the ground floor and have a chance to help shape this organisation and have a say in how it develops and expands.  

SZEA8, Stainless Steel
Freshwater Pearl & CZ

5. What is included, and how much does it cost?

Right now it only costs $75 to register as a Senzu Stylist. For that you get 50% off all of your first sample order of jewellery, then 30% off all your subsequent orders. Usually the beginning Stylist’s sample order saves them so much, it covers the cost of their registration fee. Apart from the discount, the starter kit also includes personalized Senzu business cards, promo cards, hostess invitation cards and other marketing materials that will help them get their Independent Senzu Stylist Business started successfully. Stylists make 30% profit on anything they sell from their own inventory, but there is no obligation to purchase stock. Of course wearing Senzu jewellery yourself does make selling it even easier! We encourage Stylists to refer their customers to the senzustyle.com website as well. When their customers buy online, the Stylist also makes 30% commission on any of their online sales, and Senzu handles everything from payment, gift wrapping and shipping directly to the customer.    

Next blogpost will answer her questions about what sets Senzu apart from the competition, our goals and what the business has taught me, so come back and read Part 2 in the next few days! 

Styling it up!

Cristel

PS: Don't forget to vote in our Christmas Shopping Poll on the right! ->

Read About Us here!

How to recreate the 'Mad Men' 60s chic today.

Good morning fellow Stylistas,


With the new Season of Mad Men underway, the latest 60s style revival has reached a new level of excitement in the fashion world, from the runways to looks seen on the street by ordinary mortals like us. 



The characters of Betty Francis (played by January Jones), Joan Harris (Christina Hendricks) and Peggy Olson (Elizabeth Moss) have become the personifications of elegance, style and female empowerment, and the looks they sport in the show are being recreated by women around the world, who love the femininity it exudes. So how to recreate that 60s elegant and stylish look without looking old-fashioned?


So to help you put together a '60s look using pieces in your closet (or as an excuse to go shopping) here's Senzu's Top 10 Tips for '60s Chic today:


10. Show off your curves! Keep it form-fitting on top, flowy on the bottom. A-Line skirts flatter every shape. Dress it up with a little jacket for the office, or a cardigan for a more casual look. 
9. Go floral! Soft coloured floral dresses, skirts and tops add a feminine touch. If wearing a flowered dress, keep all your other accessories and shoes in matching solid colours. 
8. Use 1 bold colour for an elegant monochromatic look. Gem colours are very on trend right now; emerald greens, ruby reds as well as royal blue and purple.   
7. High heels will add drama to your look. Flats will make your look more casual. Nude tones are great at elongating your legs visually. 
6. Emphasize your waist. Synch it with a narrow leather belt in contrasting colours or a fabric belt in the same pattern as your dress. 
5. Clutch your purse. A small purse or clutch that compliments your look without overpowering it. 
4. Up your 'do. The 60s style trend is great if you like wearing your hair 'dressy'. Elegant buns, high ponytails, but also pretty hairbands are all back in style. 
3. Love your Eyes! Ultra-feminine eyes with 'cat-eyes' lined eyes. Bring out the eyeliner and 'Bardot' your look for that extra va-va-voom.  
2. Luscious Lipstick in bold reds work best for this '60s look. For a less dramatic look, go for pale pinks. Keeping cheeks light and soft will give your eyes and lips centre stage. 
1. Accessorize with Senzu jewellery! Especially pearl earrings and pearl pendants, as well as oversized pendants on long necklaces work really well to recreate the look. 

Check out Senzu's new Elements Collection, with some beautiful sterling silver pieces, as well as unique designer long pendant necklaces in brass with silver, rhodium or pink gold plating. Very elegant and these are only going to be available for a limited time (nickel-free and lead-free, as all Senzu's products are). 


There is still time to confirm your attendance to Senzu's Holiday Soirée on December 1st, in Oakville, Canada. It promises to be a fun get-together; perfect to get the Festive Season started in Style. Bring a friend along and be the first to look and purchase  new Senzu jewellery creations that with Swarovski(c) crystals and silver that won't even be available on the Senzu website yet.


We put together a Mad Men '60s Stylebook with products readily available at The Bay, Louis Vuitton, Christian Dior, Aldo's, H&M, Mango and other main street retailers, and of course Senzu Jewellery to inspire you to create your unique Mad for Mad Men '60s style elegant look:

Let me know how you recreated the '60s elegance in your look? I'd love to see your personal take on this '60s trend!

Your Senzu partner-in-style,




Cristel

How to look Glam Rock Chic this Winter

Good morning fellow Stylistas,

Have you ever thought about a particular fashion trend and thought; ‘Ah, I wish I could pull that off...’? Well, mine is Glam Rock Chic!

How to create the look end up looking either like a member of KISS or a grungy biker chick, especially since the metallics and black/grey tones are such hot hues this winter. 

This week I decided to research how to look Glam Rock Chic without channelling ZZ-Top or Gene Simmons.

Check out these celebrities’ chic and glamorous rock style:

 

Gwen Stefani, Debbi Harrie, Ashlee Simpson, and Madonna show how Glam Rock Chic can be timeless and ageless!

In my reseach I was helped by my friend Tasmalee, the very talented graphic designer over at Innovasia Graphics (who does a lot of our design work), who naturally masters the look regularly. I also drew inspiration from InStyle Magazine and CTV's Fashion Television Jeanne Beker.  

Here’s Senzu's Top 10 Tips to looking Glam Rock Chic:

10. Keep colours basic & the lines simple: blacks, gunmetal greys and other metallics are very on trend right now. A clean silhouette flatters your shape, too many layers add bulk and frumpiness. Think leggings, straight or skinny jeans, pencil skirts. 

9. Go graphic! A graphic T, printed dress or shirt is great to use as your base color palette.

8. Keep the feet feminine; with slinky boots, strappy sandals and boldly colored heels.

7. Add leather, but just 1 piece: Biker, military-style and bomber jackets are all hot right now, or go for the leather pencil skirt. However, too many leather pieces = biker, so use sparingly. 

6. Big hair is Glam! Wear it up in a high, messy ponytail, devil-may-care down or short and spikey. 

5. Smokey Eye. Go for metallic golds, silvers, black, white and purples. Add sparkles at night! Keep lips neutral to draw attention to the eyes; the windows to your inner Glam Rocker.

4. Continue to look by adding a leather studded clutch or satchel bag.

3. Belt it out. Chunky buckle belts help define your shape and glamorize your overall look. Great way to add some rock chic to soft sweaters! 

2. Exhude confidence and smile! Believe you’ll totally rock the glam chic look and you will! 

1. Accessorize with Senzu Jewellery! Senzu's Stainless Steel and Spirit collections lend itself perfectly for many looks, including Glam Rock Chic! 

We put together a Stylebook with products readily available at Danier Leather, Victoria’s Secret, Sketchers, Miss Sixty, Lucky Magazine, The GAP,  of course Senzu Jewellery to inspire you to create your unique Glam Rock Chic:

Boots during the day or heels at night, this Glam Rock look is chic anytime!

Pair up your Glam Rock with worn jeans for a more casually chic look!

Let me know how you style it up? I'd love to see your personal take on the Glam Rock Chic trend!

Your Senzu partner-in-style,

Cristel

Senzu blogging from Macau, SAR!

你好 (nǐ hǎo or hello) My stylish friends across the oceans!


Your Senzu Partner-in-Style is blogging all the way from Macau, SAR China this week, where we are just taking a little side trip after spending the better part of a week at an enormous Fashion Accessories trade show in Hong Kong. 


I love going to Hong Kong, to catch up with friends and also it is such a vibrant, fast-pace city! High fashion abounds on his unique, mountainous, work-hard & party-hard city-island.
 Brad and I stayed at The Upper House in Central Hong Kong, where, when sipping on a cocktail one evening at the Gray Café Lounge & Bar atop the hotel, we had to vacate our harbour-view table to none other than Mr. Hugh Grant and entourage! 


The Hong Kong trade show was a success for Senzu, as we laid foundations to work with a number of new manufacturers and designers on exclusive, beautiful new designs for us. I won't spoil the surprise just yet, but keep an eye on our Senzu website for gold, silver and rhodium plated designs that will wow!  

Red Artisan Beaded Necklace $20

Meanwhile we've also added a number of 4 new necklaces to the Senzu Spirit Collection, elegantly extra-long (105cm), with glass seed and glossy shimmering beads in red (great for the Festive Season!), black, gunmetal grey and creamy white tones, handmade by artisans in Thailand. Check them out here. 


Also, in the Stainless Steel Collection we've added some very handsome accessories for the fellows: a very cool, rubber watch-style bracelet in two tones, as well as a trio of cuff links. Great gifts for the holidays! 


This Senzu Style Insider will be heading back to Bangkok tomorrow, to work with a very special Thai designer on some unique designs that will soon also be coming to Senzu. 


Partner-in-Style Sumitra is keeping very busy with hosting Soirées, helping our new Stylists get started and we hereby welcome David Lecitra, our first male Stylist, to Team Senzu! Also our new e-Boutique is booming, since our online store went 'live' last week. So avoid the Christmas rush, traffic jams and crowded malls this festive season and shop on www.senzustyle.com! 


Style it up! 
再见 (zài jiàn or see you again) from your Senzu Style Insider, 


Cristel

In Times Square, Hong Kong.